Digital
Literacy.
Digital Literacy is the storytelling Capstone Design Studio for the senior students of Industrial Design department at Hongik University to build the design stories of their thesis design projects through the latest digital methods. Each year the class selects the latest digital methods/ software and analyzes the digital presentation trends in order to create their product design stories with the expression of the form aesthetics, CMF , UX/UI design concept. All students bring their own design subject with own brand and build their own digital animation storytelling contents with 3 professors. Currently we use the software of After Effect and C4D for the animation building along with a variety product design software including Rhino, Keyshot advanced etc. Our goal of the course is to learn the way to express the beauty of the product design in the form , color and material details and the user experience & user interface of product design. After the thesis project, students take part in the industry-collaboration project by the application of the skills they developed through their thesis projects.
Digital Storytelling
Phase I and II of the Digital Literacy course, students explore the digital storytelling of Product design in the way of 2D and 3D. With Keyshot, After Effect, Cinema 4D and Digital filming (photographing), students build their own thesis projects’ digital storytelling contents. Product Branding, Product Manual, User Experience, User Interface and Product Design Concept, especially focusing on the Aesthetics of form, CMF and Interaction in Product design are what we create in the course. Please watch the students’ works!
NIKE Hongdae SNKRS x Hongik University Industrial Design
Phase III of Digital Literacy, Hongik University Industrial Design major students explore the industry collaboration project. In 2020, all students in class collaborated with Nike SNKRS Hongdae store to create a product design story for their new released Air Max 95. Hongdae SNKRS store displayed all student works on their store facade’ large display and in-store LED display. We applied all digital methods we learned from Phase I and II.
NIKE SNKRS Hongdae x Hongik University Industrial Design , Seoul
Industry collaboration project 2020.
All students in Digital Literacy class collaborated with Nike SNKRS Hongdae store to create a product design story for their new released Air Max 95. Hongdae SNKRS store displayed all student work on their store facade’ large display and in the store LED display.
Professors,
: Keyshot, Product Design
Professor of Industrial Design, Hongik University
Product Design, Design Language, Product Design Branding
: After Effects, Motion Graphics
Professor of Graduate School of Film, Digital Media & Communication, Hongik University
Motion Graphics, Media Design