Industry-Collaboration Project : NIKE Hongdae SNKRS x Hongik University Industrial Design

Phase III of Digital Literacy, students explore the industry collaboration project. In 2020, all students in class collaborated with Nike SNKRS Hongdae store to create a product design story for their new released Air Max 95. Hongdae SNKRS store displayed all student work on their store facade’ large display and in-store LED display. We applied all digital methods we learned from Phase I and II.